Search engine optimisation seems to be the 'new' number one request when clients want a new website. But do they really know what it means? Making sure your website is set up so that google, yahoo and other search engines list your site in the top results maybe paramount to the success of your website.

One of the most important aspects of achieving this is the way a website is coded. Nobody can guarantee the top spot in google but what you can expect is that your website's coding gives you the best chance to be found by the search engines.

Using google analytics and submitting a site map to google will also improve your listing.

Read about W3C standards here www.w3.org

Test a URL here http://validator.w3.org/

Why should we use W3C standards? Read about it here webstandards.org